Feel My Money       TD Ameritrade       Razorfish Healthworld       Rachael Ray       Affinitive       Ogilvy & Mather       Performance CME       DIME, Inc.       Skymall.com   Client: Razorfish Healthworld Project: iPad Application for pharmaceutical sales representatives Design objective: Create a complex yet intuitive iPad application interface with different levels of control and transparency. Because the end user was not the primary target of the information presented in the application, it was important to create an interface that could be seamlessly controlled by one person - the sales representative- while presenting dense and highly specialized information to another person-the doctor. Additionally, the application contained a response tracking feature that the reps could access discretely throughout the presentation to record the doctors' responses to the materials.