Feel My Money       TD Ameritrade       Razorfish Healthworld       Rachael Ray       Affinitive       Ogilvy & Mather       Performance CME       DIME, Inc.       Skymall.com   Client: Affinitive, Inc. Project: Splinter Cell Fan Head Quarters | Dark Watch Fan Home Base Affinitive is a leading provider of word of mouth (WOM) and social media marketing and technology solutions. Utilizing a consumer-centric approach focused on community and social networking, research and viral education, Affinitive has developed and managed more than 100 innovative WOM marketing programs engaging hundreds of thousands of passionate consumers across industry sectors. Design Challenge: Create arichly branded experience within strictly templated structure of system-generated content.